Best ever June for BMW Group: 193,342 vehicles sold, rise of 4.8%
The BMW Group sold more than a million vehicles in the first half of 2014, more than ever before in the first six months of the year. A total of 1,020,211 vehicles were delivered to customers worldwide, an increase of 6.9% over the same period last year (954,501). Sales in June also reached an all-time high: deliveries increased 4.8% with a total of 193,342 vehicles sold last month (prev. yr. 184,489).
“This is the first time we’ve sold more than a million cars in the first half of the year and underscores the strength of our premium brands within the BMW Group,” said Ian Robertson, Member of the BMW AG Board of Management, Sales and Marketing BMW. “June is the latest in a long line of record months and the figures confirm we’re on the right track to achieve our target of delivering more than 2 million vehicles in 2014. We aim to continue our sales growth in the second half of the year, when exciting new vehicles like the BMW X4 and BMW 2 Series Active Tourer will come onto the market.”
Worldwide sales of BMW brand vehicles in June climbed 7.3% to total 164,214 units (prev. yr. 153,075). Since the start of the year, 886,347 BMWs have been delivered to customers worldwide – an increase of 10.2% (prev. yr. 804,227).
Sales of the BMW 2 Series, which has been in dealerships since March, have continued to develop well with 11,067 delivered in the year-to-date.
With a total of 233,438 cars delivered (prev. yr. 216,593), sales of the BMW 3 Series rose 7.8% in the first half of the year while deliveries of the BMW 4 Series – available since September 2013 – reached 47,031 in the year-to-date.
Sales of the BMW 5 Series rose 7.6% in the same period (193,560 / prev. yr. 179,863).
In June, BMW 7 Series sales increased 6.4% with a total of 5,358 deliveries (prev. yr. 5,035); BMW 7 Series sales for the year-to-date remain around the previous year’s level with 26,378 deliveries (prev. yr. 27,090 / -2.6%).
Sales of the BMW X1 remained steady in the first half of 2014 with 79,344 units delivered (prev. yr. 79,063 / +0.4%).
Demand for the BMW X3 continued to grow in the first six months of the year with a total of 82,830 customer deliveries (prev. yr. 77,950 / +6.3%).
The BMW X5 was a significant growth driver in June with 13,097 deliveries (prev. yr. 9,661 / + 35.6%) as was the BMW X6, which saw an increase in sales of 18.4% (3,341 / prev. yr. 2,822)
In June, 1,241 BMW i3s were delivered to customers, bringing the year-to-date sales for this innovative electric vehicle up to 5,396.
As expected the recent model change means overall MINI sales continue to be down on last year with a total of 131,896 customer deliveries in the first six months of the year (prev. yr. 148,799 / -11.4%). In June, 28,738 MINIs were delivered to customers (prev. yr. 31,102 / -7.6%). However sales of the new MINI Hatch, the core model which began to arrive in the showrooms in March, are beginning to reflect the positive customer reaction to the third generation of this iconic car. In June, 12,862 units were sold, an increase of 3.2% on the same month last year (prev. yr. 12,460). This positive trend in MINI sales is expected to continue through the rest of the year.